Item Details

• Seller: GmbH
• Location: Mission Viejo, CA 92691
• Lot #: M-0017495

Available for auction is an illuminated BMW dealership sign. The seller states this sign was used in a dealership showroom in the 90s. The sign measures 36" x 30" x 6 1/2" and is in overall good condition aside from some wear on the top left of the face. The original BMW "Roundel" logo was designed in-house at Bayerische Motoren Werke AG in 1917. A common misconception is that its checkered design is representative of a spinning aircraft propeller, it is, in fact, a combination of the logo of the Rapp Motorenwerke, from which the BMW company grew, and the colors of the Bavarian flag. "A BMW ad from 1929 showed an airplane with the BMW logo in the rotating propeller. At the beginning of the global economic crisis, the ad was trying to promote a new aircraft engine that BMW was building under license from Pratt & Whitney. The propeller interpretation fit well into the advertising image of the young company, as it underlined the company’s roots and its expertise in aircraft construction. Then, in 1942, BMW itself linked the propeller to its company symbol. An article appeared in a BMW publication called “Flugmotoren-Nachrichten” (Aircraft Engine News) which backed up the story of the BMW badge as a spinning propeller. The story was illustrated with a photo of the BMW logo overlaid on a rotating propeller." Don't miss your opportunity to purchase a piece of BMW advertising. The buyer is responsible for shipping, handling, and fees. 

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Seller: GmbH 

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