BMW "The Ultimate Driving Machine" Dealership Sign (33" x 33" x 4")
Item Details
- Seller: GmbH
- Location: Mission Viejo, CA 92691
- Lot #: M-0017497
Available for auction is a BMW dealership sign. The seller states this piece was used inside a BMW dealership showroom in the 2000s. Measuring 33" x 33" x 4", this sign is stated to be in over great condition. BMWs famed slogan was introduced during the 1970s and has captured the imaginations of BMW fans ever since. Bob Lutz, the executive vice president of global sales and marketing, developed the slogan while working with Ammirati & Puris, a little-known marketing agency on a fresh marketing campaign for BMW. "The Ultimate Driving Machine" slogan became part of the company’s marketing campaign in 1973 with its emphasis on the driving experience, so that car owners did not feel as if they were missing an amazing driving experience while gaining fuel economy. The slogan became an integral part of BMW’s marketing campaigns and helped to increase sales and create a distinctive positioning for the BMW brand. Don't miss your opportunity to purchase a piece of BMW advertising. The buyer is responsible for shipping, handling, and fees.
Auction Results
- Highest Bid: $1,500
- Auction End: Mar 24, 2022 08:55:00PM UTC
- Number of Bids: 6
Comments (7)
Bid in the amount of $1,500
Bid in the amount of $1,200
Bid in the amount of $800
Bid in the amount of $750
There’s a collector’s item
Bid in the amount of $700
Bid in the amount of $500